3R. K. Srivastava, A. D. Shocker. Brand equity: a perspective on its meaning and measurement, marketing science institute report[M]. Cambridge: Marketing Science Institute, 1984.91 - 124.
4Keller, Kevin Lane. Building customer-based brand equity[J]. Marketing Management, 2001,10(2): 14-19.
5M. Blackston. The qualitative dimension of brand equity[J] . Journal of Advertising Research, 1995,35(4):1 -7.
6Richard L. Oliver. Satisfaction:a behavioral perspective on the consumer[M]. New York:McGrawHill, 1997.
7Alexander L. Biel. How brand image drives brand equity[J]. Journal of Advertising Research, 1992,32(6) :6 - 12.
8G. S. Low, C. W. Lamb. The measurement and dimensionality of brand associations[J]. Journal of Product and Brand Measurement, 2000,9 (6) : 350 -368.
9Niraj Dawar, Madan M. Pillutla. Impact of productharm crises on brand equity:the moderating role of consumer expectations[J]. Journal of Marketing Research, 2000,37 (2):215 - 226.
10Woo Gon Kim, Hong-Bumm Kim. Measuring customer- based restaurant brand equity:investigating the relationship between brand equity and firms' performance[J]. Cornell Hotel and Restaurant Administration Quarterly, 2004,45 (2): 115 - 131.