珠江三角洲数字创意产业的发展走向

Digital Creative Industries and Their Future Developments in Pearl River Delta

"数字创意"是文化创意产业的重要组成部分,但又不同于基于终端产品的单纯文化产业,它具有精神文化和物质文化双重属性,是商业、通讯、建筑、教育等现代服务业的中间环节,也是工业制造业的重要创新源泉。文化创意产业语境下的数字创意应该是"两种文化"紧密结合的产物,它把创意与创新作为自己的立足之本,建立合理的数字创意生态系统,构筑科学严密的支撑体系,实现高新技术与文化创意的深度融合,是转变经济发展方式、促进产业转型和优化升级的重要步骤。

＂Digital creative industry＂is an important part of creative cultural industry,yet it is different from the traditional cultural industry which aims at end-state products.It has a dual attribute of being both a spiritual and material culture,and is an important recourse for producing industry.Digital creativity in the context of cultural creative industry should be the result of the integration of＂two cultures＂：on the foundation of creativity and originality it will develop a rational digital system and a scientific supporting infrastructure,and is capable of achieving an ultimate unification between high-tech and cultural creativity.It is a vital step in changing the current mode of development and facilitating the upgrade of industry and economic restructuring.