文物艺术品拍卖中竞拍人的非理性行为分析

Irrational Behavior of Art Auction Bidders

非理性行为是文物艺术品拍卖中普遍存在的现象。本文从羊群效应和认知偏差两个视角,分析了文物艺术品拍卖中非理性行为的表现及产生的原因,对文物艺术品拍卖中非理性行为的激发机制进行了研究。

Irrational behavior is a common phenomenon in heritage art product auction. From per- spectives of the herd effect and the cognitive bias, this paper analyzes the causes, performs and mecha- nism of irrational behavior in cultural art auction.