摘要
"张悟本"事件发生后,公众对媒体质疑不断,进而引发社会关于媒体导向问题的反思。本文认为,当今我国媒体导向存在三个主要问题:经济效益与价值导向的失调;追求时效与客观真实的失衡;个性创新与大众意识的失序。究其原因可归纳为媒介、受众和制度三个制约因素。传媒作为连接现实世界与大众的重要桥梁,只有坚持正确的舆论方向,才能有光明的前景。
Many people doubt China＇s media after the event of ZHANG Wuben.It provokes the reflection on media-oriented issues.This paper focus on analyzing our country＇s media guide which has three major problems-The disorders of economic benefits and value orientation;The imbalance of the pursuit of timeliness and objective;The maladjustment of innovation and public awareness.These causes can be categorized into three constrained elements： media,audiences and the system.Media is an important bridge of the real world and the masses.If it has the correct direction,our Country＇s Media will have a bright future.
出处
《白城师范学院学报》
2011年第1期89-92,共4页
Journal of Baicheng Normal University
基金
北京邮电大学社科基金项目
项目编号(2010BS06)
