全球化条件的中国企业海外战略和市场细分

The Overseas Strategy and Market Subdivision of Chinese Enterprises in Globalization

我国企业正面临着全球化所带来的巨大挑战。全球化受阻的根源在于企业创新能力的差异,而创新能力受制于不同环境和知识条件下形成的思维和行为。通过细分全球市场,得出中国企业全球化的路径:打造产品平台,向同类企业延伸;切入系统市场化。

The enterprises in China are facing great challenges brought by globalization.The source of globalization obstruction is the differences in innovation capability,and the innovation capacity is bound to the thinking and behavior in different environments and knowledge conditions.We can get the path of globalization by subdividing the global market： creating product platforms,extending to the similar enterprises and cutting into the systematic marketization path.