浅析公共关系学理论在医院药剂科的应用

On the Application of the Theory of Public Relations in Pharmacy Department

目的:促进医院药剂科在构建和谐医患关系中发挥作用。方法:运用公共关系学理论,结合医患关系现状,提出药剂科公共关系工作开展的途径。结果与结论:药剂科应当树立全员公关意识,自觉维护组织形象;通过各种媒介传播正确信息,提供优良药学服务;以公众为中心,有效协调与沟通各方关系;强化危机意识,加强危机管理。

OBJECTIVE：To promote the role of pharmacy department in the establishment of harmonious physician-patient relationship. METHODS：By applying the foundational theories of Public Relations,the approaches to develop public relation in pharmacy department were put forwards on the basis of the status of physician-patient relationship. RESULTS CONCLUSIONS：Pharmacy department staff should establish public relations awareness and jointly build a good image of the organization. They also should spread correct information though various media and provide good pharmaceutical care. They should coordinate the relationship between different sides focusing on the public. They should strengthen risk consciousness and risk management.