试论突发事件中地方政府的媒体应对

Regional Governmengts' Media Coping Strategy in Crisis

突发事件的突然性、危害性、紧急性等特点容易使其成为社会关注的事件,成为媒体关注的焦点。在突发事件中,媒体的参与给地方政府的危机管理既带来了挑战,也产生了积极效应。因此,地方政府在突发事件处理过程中要学会科学应对媒体,健全危机新闻发言人制度,建立突发事件新闻信息传递网络机制,加强突发事件的媒体管理等,是地方政府做好媒体应对的制度保障。

Crisis is usually played attention by the public and media because of its sudden,harming and emergency characteristics.Media＇s participation brings challenge and positive effect to regional government＇s crisis management.Regional government should learn to cope with media scientifically.Following certain principles is the prerequisite for regional government coping with media.Improvinng crisis spokesman system,setting up news transferring net,strengthening media management in crisis is the system guarantee in coping witn media.