基于委托代理的医药企业社会责任激励研究

The Social Responsibility of Pharmaceutical Enterprises Incentives Based on Principal-agent Theory

本文通过委托代理理论,探讨了医药企业对供应商、医生、消费者、政府、社会等相关利益群体的社会责任,并针对目标不一致、信息不对称等问题,提出医药企业社会责任应由市场、政府以及非政府组织共同激励和引导。

This paper discusses the social responsibility of pharmaceutical enterprises to supplier, doctor, consumer, government and social based on principal-agent theory. Then propose suggestions to solve the problems like goal conflict and information asymmetry. They are market, government and Non-governmental organization to supervise and guide the pharmaceutical enterprises to performance social responsibility rightly.