高校突发事件网络舆情泛化现象研究

A Study on the Generalized Phenomenon of University Emergency Internet Public Opinion

高校突发事件网络舆情呈现泛化现象。在界定高校突发事件网络舆情概念的基础上指出扩散速度快、破坏性强和舆情主体同质性强是其主要特征。指出舆情议题、舆情指向和舆情表达的泛化是高校突发事件网络舆情泛化的主要表现,而产生这种现象的原因主要包括网民成见系统的作用,媒介报道的倾向性和涉事高校的舆情引导,并简要分析这种现象的辩证性作用。

University emergency internet public opinion presents a phenomenon of generalization.After defining university emergency internet public opinion,characteristics of rapidly spreading,great destructibility,and high homogeneity of subject are pointed out.The generalization of university emergency internet public opinion is mainly represented by the generalization of items,directions,and expressions.Causes of the generalized phenomenon are internet users＇prejudice system,the tendency of media reports,and related universities＇public opinion guide.The phenomenon has dialectical effects.