三维视角下文学消费的影响因素

The Affecting Factors of Literary Consumption at a Three-dimensional Visual Angle

以文学消费为对象,在中国文学消费研究现状及其局限性基础上,运用社会学、文学和经济学等理论,指出文学消费的一般影响因素为作品、出版传媒和消费者三个变量;结合改革开放以来中国文学市场的发展,指出中国文学消费的影响因素集中表现为出版传媒变量,进而指出建立符合文学消费特点的出版传媒集团改革与经营模式,是促进中国文学市场发展、提高国人文学消费水平的重要举措。

With literary consumption as the research objective,based on the current situation of China′s literary consumption and its limitation and by applying the theories in sociology,literature,economics,etc.,it is pointed out that the general affecting factors of literary consumption include three variables-works,publishing mass media,and consumers.Coupled with the development of China′s literary market since the reform and opening-up,it is further indicated that affecting factors of China′s literary consumption center at the publishing mass media variable,and the establishment of the publishing mass media group reform and management mode in line with the specific features of literary consumption is an important measure to propel the development of China′s literary market and increase the literary consumption level of Chinese people.