大型体育赛事对城市品牌提升的路径研究——基于城市空间理论视角的探索

A Research about the Improving Path of City Brand by Sport Mega-event

基于城市空间理论,从城市居民的角度探讨了大型体育赛事对城市品牌提升的路径。研究发现大型体育赛事的举办拓展了城市的功能空间,增强城市品牌凝聚力;促进城市社会空间的融合,增强城市品牌亲和力;扩大城市公共空间,形成独特的城市品牌标识;扩大城市文化空间,促进城市品牌认同;优化经济空间,提升城市品牌竞争力;推动城市政府现代化,实现城市品牌沟通。

Based on the theory of city space,this paper analyzes how the sport mega-event improving the hosting city brand from urban residents.This paper finds hosting sport mega-event can expand city physical space,enhance the cohesion of urban brand;can promote the integration of urban social space,enhance urban brand affinity;can enlarge the communal space of the city,engender unique urban brand identification;can extend urban culture space,facilitate urban brand identity;can optimize the economic space of the city;can propel the modernization of urban government,realize the communication of urban brand.