性别特征对影响西安市大学生体育消费行为的差异分析

The Variance Analysis on Gender Characteristics Influence of Sports Consumption Behaviour of Xian University Student

大学生体育消费行为对于体育产业具体实施具有重要的操作意义,其中女性大学生的体育消费行为特点需要引起足够注视。本文对西安科技大学778名大学生发放问卷,研究侧重在体育消费三个环节的11项指标上对男女大学生具体体育消费行为特点进行对比分析,结果表明女性大学生消费更理性相对保守,更加注重量入为出和计划性,且消费维权意识相对较强。

Sports consumption behavior has a significant operational meaning on implementation of the sports industry,in which enough attention needs to be paid to the characteristics of female students＇ sports consumption behaviour.The paper includes a questionnaires involving 778 students of Xi＇an University of Science and Technology,focused on three aspects of the sports consumption.A comparation analysis is conducted on characteristics of students＇ sports consumption behaviour for 11 indicators.The results indicate that female students are more rational and conservative on spending,more focused on living within thier means and planning,and more aware of consumer rights.