细节成就品牌:体育学术期刊“打造”品牌期刊的实证研究

Details Facilitate Successful Brand:The Empirical Study of Sports Academic Journals Acquires a Famous Journal

结合编辑学理论和多年的办刊实践,从实证的维度展开研究,论证只有在细节上下功夫,将细节处理精当,才能成就期刊的品牌。体育学术期刊"打造"品牌的过程实质上是编辑凭借其见识、才智与耐心,对众多的细节一一进行优化处理的过程。编辑应尤其注重处理好选题策划的细节、栏目策划的细节、编辑加工的细节及社会活动策划的细节。

According to the editing and practice experience of found journal,spread out study with the point of empirical,demonstrate that if a journal should be a success brand only pay attention to the details,deal with the details in perfect.In fact,the process of sports academic journals acquires a famous journal is that the editor optimized a large number of details one by one with their knowledge,intelligence and patience.In specifically,the editor must attach importance to the details of topic selection,column planning,edit working and social activities planning.