完形心理学应用于广告创意的价值与策略

The Value and Strategies of Gestalt Psychology Applied in Creative Advertising

完形心理学应用于广告创意,会使广告产生与众不同的效果,能够提高广告的科学性和艺术性。分解"完整形"、省略"部分形"、留出"空白形"三种策略既可以单独应用又可以有机结合,目的是满足广告受众的心理要求。

Gestalt psychology applied in creative advertising makes a great difference in audience＇s psychology.At the same time it grants the advertisement with great scientific and artistic value.Three strategies are used： decomposing ＂ gestalt＂,omitting ＂section shape＂,leaving ＂blank form＂, which can be used individually and integratedly to meet the psychological requirement of the audience.