基于社会责任的房地产企业竞争力建设研究

房地产企业承担社会责任能够提升企业的竞争力。本文在探讨房地产企业所应承担社会责任具体内涵的基础上,分析了房地产企业承担社会责任与企业竞争力的相互影响关系,提出了房地产企业承担社会责任以提升企业竞争力的对策,包括:将社会责任纳入房地产企业的发展战略中;拥有社会责任的核心价值观;以人为本、守法经营;通过"结合点"培育责任竞争力。

Beal estates taking social responsibilities can improve their competitiveness.On the basis of exploring the specific connotation of social responsibilities real estates should take,this paper analyzes the interaction relationship between enterprise social responsibilities and enterprise competiveness,and put forward the countermeasures that real estate enterprises take social responsibilities to improve their competitiveness,including adding social responsibilities to development strategies of real estates;possessing the core value views of social responsibilities;people first and legal operation;foster responsible competitiveness through the bonding point.