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品牌体验——概念、维度与量表构建 被引量:27

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摘要 在体验经济背景下,品牌体验已经为众多企业所接受,然而,实践中真正将品牌体验的涵义付诸实施的案例又屈指可数,学术界对于品牌体验的内涵及维度也未达成共识。文章将在前人研究的基础上,明确品牌体验的涵义,并构建品牌体验各维度的测量量表,通过探索性因子分析和验证性因子分析证明了量表的可靠性。
出处 《统计与决策》 CSSCI 北大核心 2011年第10期177-179,共3页 Statistics & Decision
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参考文献8

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二级参考文献23

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引证文献27

二级引证文献78

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