太白山旅游者行为研究从博客分析视角

Study on Travel Behaviors of Tourists on Taibai Mountain——Based on Travel Notes on Internet

利用百度、Google等搜索引擎得到关于太白山的游记100篇,采用文本分析方法分析了太白山游客的行为特征。结果表明,猎奇探险是太白山游客的旅游动机,游客出游时间大部分集中在每年的5月和10月,5人同行登山的最多,网络联系组团的比率很高,太白山游客偏好于徒步行,大多数游客选择厚畛子上山、汤峪下山这一条路线。

Using the Baidu,Google search engine,100 travel notes about Taibai Mountain traveling were chosen for analysis.An content analysis method was applied to reveal the behavior characteristics of tourist in the Taibai Mountain.The final results showed that the exploration,novelty seeking and natural sightseeing were primary travel motivations of tourists in Taibai Mountain,tourists travel mainly in May and October,5 tourists team was more preferable,internet was often used for finding fellow traveler,backpacking was popular form in this area,most tourists chose the route from Houzhenzi to Tangyu to cross the mountain.