中国传统文化在现代标志设计中的传承与发展

On the Inheritance and Development of Chinese Traditional Culture in the Design of Modern Marks

标志是包含着精神内容、具有象征性与传播功能的符号,折射出设计者不同的文化背景和美学观念。以2008年奥运会标志为例,探讨如何将传统文化与美学观点融入到现代标志设计中,使现代标志设计具有更加丰富的文化内涵。

Marks are symbols which have spiritual meanings and propagation functions. They are the reflection of designers＇ cultural background and aesthetic views. Taking the marks in 2008 Olympic Games as examples, this paper explored the way of mixing traditional culture and aesthetic views with the design of modern marks to make them have enriched cultural connotations.