绿色壁垒下中国农产品贸易竞争力提升探讨

The Improvement of Trade Competitiveness of Chinese Agro-Products under "Green Trade Barriers"

目前我国农产品国际营销中首先要解决的是"信号显示"问题。政府应在规范农产品质量标准、推行国际标准化战略方面加大产品认证的力度,提供基于绿色标准基础上的农产品认证;加强与目标市场公众的沟通,为农产品打开国外市场进行公关;在促进供给主体规模化和组织化程度等方面作好制度安排,帮助企业向消费者进行"优质优品"的信号显示。

At present,the issue we should give priority in agro-product international marketing is ＂signal indication＂.The government should strengthen product approval in introducing the strategy of international standardization and standardizing agro-product quality standard;second,the government should strengthen communication with the public in target market and do a better job in public relations for agro-product to enter into the international market;and third,the government should do a better job in institutional arrangement and help the enterprises to provide the customers with signal indication of product with high quality.