中国石化营销模式转变及意义

Analysis on Transition of Petrochemical Corporation Marketing Model & Its Significance

通过对中国石油化工集团公司在多级法人体制下的销售模式、经过整合后统一营销模式、以及在统一后不断推进的营销模式的分析,阐述了中国石油化工集团公司以建立"品牌"为纽带的营销战略重组,并以此为基础渐进实施销售网点制的过程,并对存在的某些问题进行了探讨和分析。

To analyze the progression of marketing model of SINOPEC Corporation from the original muhi-level corporate system towards the unified business operation after proper integration. To introduce the process of business strategy reorganization with the unified brands as link, and the gradual establishment of distribution network on the said new brand basis. Discussion and analysis are also extended to several related issues existing in this area.