长吉图区域民俗旅游宣传促销策略研究

On the Propaganda Strategies for Ethnic Tourism in Changchun-Jilin-Tumen Area

为提升长吉图区域民俗旅游的知名度,促进旅游消费,长吉图地区应采取网络宣传、文字图片宣传、视听形象宣传、策划新闻事件、举办节庆活动等多种宣传策略,加速经济文化的发展步伐。

In order to enhance the popularity of ethnic tourism in Changchun-Jilin-Tumen area and promote tourism consumption,the area should employ various strategies such as online propaganda,written/picture propaganda,audio/visual propaganda,news events design and the organization of festival activities,and speed up the developing pace of economy and culture.