聊城体育旅游资源的SWOT分析

The Analysis on the Sports Tourism Resources in Liaocheng with the Method of SWOT

在综合考察聊城体育旅游资源的基础上,本文通过SWOT分析法,对聊城体育旅游资源存在的优势(Strength)、劣势(Weakness)、机遇(Opportunity)、挑战(Threat)四个方面的因素进行了系统的分析与评价,旨在为该地区体育旅游资源的开发利用和开展体育旅游业提供理论参考.

Based on the comprehensive research on the Sports Tourism Resources in Liaocheng,the present paper evaluates the underlying strength,weakness,opportunity and threat of it systematically with the method of SWOT in order to provide a theoretical basis for the sports tourism exploitation in the region.