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农产品地理标志的品牌风险博弈论

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摘要 本文将从农产品地理标志使用企业集群内部入手,运用博弃理论对农产品地理标志的品牌风险进行分析,认为使用地理标志企业集群内部的个体活动有可能导致地理标志的品牌风险,从而指出单个企业追求短期效益的机会主义行为是破坏地理标志品牌的重要原因。
作者 齐蓉
机构地区 石河子大学
出处 《时代经贸》 2011年第10期164-165,共2页 TIMES OF ECONOMY & TRADE
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