传承保护视角下河池非物质文化遗产旅游产品化研究

Research on the Tourism Products of Intangible Cultural Heritage Resources from the Perspective of Heritage Protection ——Taking Hechi City for Example

河池非物质文化遗产数量多、形式多样、价值极高,具有多元性、独特性、原生性、参与性、濒危性等特点。将非物质文化遗产保护与旅游开发结合,采取保护性的旅游开发模式是一种必要和可行的选择。旅游开发是河池非物质文化遗产保护与传承的必然选择。河池非物质文化遗产旅游产品化路径在于品牌塑造、公园创设、演艺营造、线路设计、元素融入、商品开发、市场培育等方面,有助于丰富河池旅游产品,提升河池旅游业发展水平。

A large amount of Hechi intangible cultural heritage,various and highly valuable,has the characteristics of diversity,uniqueness,original state,participation and rarity.It is a necessary and feasible choice to combine intangible cultural heritage protection and inheritance of Hechi with tourism development.The methods for tourism products of intangible cultural heritage in Hechi are brand creation,park building,artistic perfomances,route designing,element blending,product development,marketing and so on,which will help enrich Hechi tourism products,raising the level of hechi tourism development.