我国体操学校商业化管理探索

Exploration on Commercial Management of China's Gymnastics Schools

采用文献资料法、调查访问、个案分析等研究方法,从社会学、逻辑学及训练学等方面对我国体操学校引入商业化管理分析探索,结果表明:我国体操学校商业化管理中存在目标相对单一、商业化推动乏力、内容缺乏创新等问题,提出了迎合体育市场需要、加大传媒力量、构建五角星管理系统等相应对策,旨在为我国体操学校商业化管理工作提供参考。

Using literature,expert interviews,case-finding method and other research methods,from sociology,logic,and training,science and other aspects of children＇s gymnastics school in China to introduce commercial management mode.Analysis of exploration results show that： there are many problems in the development of the mater,to meet the needs of the sports markets,increase strength of the media,build a five-pointed star management system,improve the school＇s gymnastics commercial mode of operation,aimed to provide reference for commercial management of China＇s Gymnastics Schools.