手势语言在品牌传播中的创新运用

Gesture Language Used in Branding Innovations

手势语言作为一种特殊的"非语言符号",具有指代和表义的功能,能够增强企业视觉形象的可识别度,提升受众对品牌符号的认知和记忆以及学习和模仿。在品牌传播中,可以从品牌标识、品牌代言人、品牌文化、品牌传播时机、品牌整合传播等方面对手势语言进行创造性的运用,并且要慎重考虑手势的内容以及受众的心理。

As a special non-verbal sign,gesture language has the function of refering and semantic, which can enhance the identification of company Vl. During the branding communication, a creative way can be used into the gesture language,