英国植入式广告新规及其对我国的启示

UK New Regulations about Placement Ad and Impact on China

植入式广告日益成为文化传媒业新的经济增长点。但与此同时,民众对植入式广告的反感也水涨船高。随着欧盟对植入式广告的解禁,英国新法的颁布,我国关于植入式广告的法规必将呼之欲出。中国植入式广告"空管地带"的空白亟待弥补。

Placement is increasingly becoming the new media industry and cultural points of economic growth. However, public resentment of the placement have gone up. As the EU＇s lifting of the ban on product placement and new regulations of UK for it, China＇s regulations on the placement will almost certain.