期刊文献+

搭便车行为对双渠道供应链的影响分析 被引量:5

Analysis of the Impact of Free Riding on Dual-channel Supply Chain
下载PDF
导出
摘要 本文建立了一个双渠道供应链的模型,得出了存在搭便车行为时供应链的定价、服务决策和利润水平,并分析了搭便车行为的强度变化对于供应链决策和状态的影响。我们的结果说明了搭便车行为对于双渠道供应链有双向作用,既能提高集中决策供应链的利润,也会使分散决策的供应链利润受损,同时,证明了搭便车行为是导致供应链冲突的原因之一。 In this paper,we established a dual-channel supply chain model and obtained pricing,service decision and profit level of supply chain when there has free riding behavior,and we also analyzed the impact which caused by changes of the intensity of free-riding behavior on supply chain decision-making and the state of supply chain.Our results suggest that free riding has a bidirectional effect on dual-channel supply chain members.It would increase the profit of centralized decision-making supply chain,but would also reduce the profits of decentralized decision-making supply chain.Further more,we proved that free riding was the one of the reasons leading the conflict of supply chain.
出处 《价值工程》 2011年第17期1-3,共3页 Value Engineering
基金 国家863计划重点项目(2009AA043403)
关键词 双渠道供应链 搭便车 渠道冲突 STACKELBERG博弈 dual-channel supply chain free riding channel conflict Stackelberg game
  • 相关文献

参考文献8

  • 1Tsay A.,Agrawal N..Channel conflicts and coordination in the Ecommerce age[J].Produetion and Operations Management 2004,13( 1 ): 93-110.
  • 2Jiwoong Shin.How Does Free Riding on Customer Service Affect Competition?[J].Marketing Science, Vol.26, No.4 ,July August 2007: 488-503.
  • 3S.Umit Kucuk,Robert C.Maddux.The role of the Internet on flee-rlding: An exploratory study of the wallpaper industry [J].Journal of Retailing and Consumer Services, 2010( 17 ) : 313-320.
  • 4Singley R B,Williams M.Free Riding in Retail Stores: An Investigation of Its Perceived Prevalence and Costs [J].Marketing Theory Practice,1995,3 ( 2 ) :64-74.
  • 5Ben DR,Wang Y,Padmanabhan V.An Explanation for Partial Forward Integration Why Manufacturers Became Marketers, Working Paper.the Wharton School, University of Pennsylvania, 2002.
  • 6Antia K D,Bergen M,Dutta S.Competing With Gray Markets [J].MIT Sloan Management Rev, 2004,46( Fall ) : 63-69.
  • 7Fernando B,Song J S,Zheng X.Free Riding in a Multi-Channel Supply Chain[R].Working Paper, Duke University, 2006.
  • 8曹磊,张子刚.供应链双源渠道中基于信息的搭便车行为[J].情报杂志,2009,28(7):180-184. 被引量:14

二级参考文献15

  • 1陈水芬.混合型消费行为的机理分析[J].商业研究,2006(17):48-50. 被引量:5
  • 2Fernando B,Song J S,Zheng X.Free Riding in a Multi-Channel Supply Chain[R].Working Paper,Duke University,2006
  • 3Kumar N.Ruan R.On Manufacturers Gamplementing the Traditional Retail Channel With a Direct Online Channel[J].Quant Market Econ,2006(4):289-323
  • 4Telser L G.Why should Mantffaeturers Want Fair Tracle[J].Journal of Law and Economics,1960(3):86-105
  • 5Carlton D,Chevalier J.Free Riding and Sales Strategies for the Intemet[J].The Journal of Industrial Economics,2001,4:441-461
  • 6Bell D R,Wang Y,Padmanabhan V.An Explanation for Partial Forward Integration:Why Mamufacturers Become Marketers.Working Paper,the Wharton School,University of Pennsylvania,2002
  • 7Van Baal S.Dach C.Free Riding and Customer Retention across Retailers' Channels[J].Journal of Interactive Marketing,2005(19):75-85
  • 8Coughlan A T,Anderson E,Stem L.AI EI-Ansary.Marketing Channels[M].Prentice Hall.Upper Saddle River.NJ,2001
  • 9Singley R B,WIlliams M.Free Riding in Retail Stores:An Investigation of Its Perceived Prevalence and Costs[J].Marketing Theory Practice,1995,3(2):64-74
  • 10Mittelstaedt,Robert.A Sasquatch,the Abominable Snowman.free Riders and Other elusive Beings[J].Macromarketing,1986,6(2):25-35

共引文献13

同被引文献47

  • 1钟宝嵩,李悝,李宏余.基于供应链的合作促销与定价问题[J].中国管理科学,2004,12(3):69-74. 被引量:43
  • 2许明辉,于刚,张汉勤.具备提供服务的供应链博弈分析[J].管理科学学报,2006,9(2):18-27. 被引量:91
  • 3于洪波.“搭便车”问题的制度分析[J].中共青岛市委党校青岛行政学院学报,2006(3):13-15. 被引量:14
  • 4徐庆,朱道立,李善良.不对称信息下供应链最优激励契约的设计[J].系统工程理论与实践,2007,27(4):27-33. 被引量:41
  • 5Tedeschi B. Compressed data big companies go slowly in devising net strategy[N]. New York Times, 2000-03-27(6).
  • 6Yao D Q, LIU J J. Competitive pricing of mixed retail and e-tail distribution channels[J]. Omega, 2005,33(3):235-247.
  • 7Dumrongsiri A, FAN M, JAIN A, et al. A supply chain model with direct and retail channels[J]. European Journal of Opera- tional Research, 2008,187(3):691-718.
  • 8Yan R, Pei Z. Retail services and firm profit in a dual-channel market[J]. Journal of Retailing and Consumer Services, 2009,16(4):306-314.
  • 9Telser L G. Why should manufacturers want fair trade[J]. Journal of Law and Economics, 1960(3):86-105.
  • 10Shin J. How does free riding on customer service affect competition[J]. Marketing Science, 2007,26(4):488-503.

引证文献5

二级引证文献9

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部