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大型百货店开业初期提升顾客流量的策略——以金源新燕莎MALL为例 被引量:1

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摘要 本文以金源新燕莎MALL为例,展现其在开业之初通过制定哪些营销策略提升顾客流量,使之走出困境,取得成功;而面对现在的竞争,又在实施哪些措施以保持顾客流量的持续增长。
作者 黄珍
出处 《中国市场》 2011年第19期111-112,共2页 China Market
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