期刊文献+

探索旅游业中的管理与服务

下载PDF
导出
摘要 从认识一般意义上的管理和服务,到进一步阐述旅游业中的管理和服务的特点,把两者有机的结合起来,使管理和服务成为真正意义上的统一体,并从管理和服务角度探索一条促进旅游业蓬勃发展的策略。
作者 汪鸿
出处 《中国市场》 2011年第19期144-144,151,共2页 China Market
关键词 管理 服务 旅游
  • 相关文献

二级参考文献29

  • 1Parasuraman A.,Valerie A.Zeithaml,Leonard L.Berry.SERVQUAL:A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality[J].Journal of Retailing,1988,64(1):12-40.
  • 2Cronin J.,Joseph Jr.,Steven A.Taylor.Measuring Service Quality:A Reexamination Extension[J].Journal of Marketing,1992,56(July):55-68.
  • 3Gr(o)nroos Christian.Service Quality:The Six Criteria of Good Perceived Service Quality[J].Review of Business,1988,9(Winter):10-13.
  • 4Dodds William B.,Kent B.Monroe.The Effect of Brand and Price Information on Subjective Product Evaluations[J].Advances in Consumer Research,1985,(12):85-90.
  • 5Holbrook Morris B.,Kim P.Corfman.Quality Value in the Consumption Experience[A].Phaedra's Rides Again.I J.Jacobyog J.C.Olson,(Eds.),Perceived Quality:How Consumers View Stores Merchise[C].Lexington,MA:D.C.Heath.1985.31-57.
  • 6Brady Michael K.,J.Joseph Cronin Jr..Some New Thoughts on Conceptualizing Perceived Service Quality:A Hierarchical Approach[J].Journal of Marketing,2001,65(July):34-49.
  • 7Llosa Sylvie,Jean Louis Chon,Chiara Orsingher.An Empirical Study of SERVQUAL's Dimensionality[J].The Service Industries Journal,1998,18(2):16-44.
  • 8Richard Michael D.,Arthur W.Allaway.Service Quality Attributes Choice Behavior[J].Journal of Services Marketing,1993,7(1):59-68.
  • 9Powpaka Samart.The Role of Outcome Quality as a Determinant of Overall Service Quality in Different Categories of Services Industries:An Empirical Investigation[J].The Journal of Services Marketing,1996,10(2):5-25.
  • 10Rust Rol T.,Richard L.Oliver.Service Quality:Insights Managerial Implications from the Frontier[A].Roland T.Rust,Richard L.Oliver (Eds.) Service Quality:New Directions in Theory Practice[C].Thous Oaks,CA:Sage Publications,1994.1-19.

共引文献15

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部