摘要
陈闪：干点自己想做的有两件事陈闪从小到大都很确定：一是自己得对身边的人好;二是自己将来肯定要跟着父亲管理企业。后者陈闪称之为＂觉悟＂。他的父亲陈荣以服装批发起家,第一桶金来自于1990年代初的上海股市,
Chen Shan knew nothing about the future of Forever Bicycle in 2007.But he remembered well what his father Chen Rong once said:'The only way to change Forever is to change its product structure.' It is common sense for the senior CEOs of the bicycle industry,but a pointed warning for Chen Shan.In April 2010,Chen Shan spent 1 million yuan in participating in China International Bicycle & Motor Fair held in Shanghai,where Forever Bicycle made an extraordinarily striking presence.Five months later,Forever C became popular on the Internet,thanks to a post titled 'the Rebirth of Forever Bicycle'.The participation in the fair has been the best decision Chen Shan has ever made in his two-year career as CEO of Forever.Presently,'Light Chic' has become the equivalent of Forever C,signifying life that is light and low-carbon.However,it seems obvious that Chen Shan never wants Forever to be another Giant.Instead,he wants to make a new Forever legend.
出处
《中国市场》
2011年第21期44-47,共4页
China Market
