3Dholakia M and Rego LL. What makes commercial web pages popular? An empirical investigation of web page effectiveness [ J]. European Journal of Marketing, 1998,32 (7/8) : 724 - 736.
4Zhang X, Keeling KB and Pavur PO. Information quality of commercial web site home pages : An explorative analysis. International Conference on Information Systems, Proceedings of the 21 st International Conference on In:formation Systems. Brisbane, Queensland,Australia, 2000:164 - 175.
5Haley RL Benefit segmentation: a decision oriented research tool [J]. Journal of Marketing,1968, (32) :30-35.
6BedyneE DE. Conflict Arousal and Curiosity[ M ]. New York:McGraw - Hill, 1960:256 -284.
7Brunet GC and Kumar A. Web commercials and advertising hierarchy of effects[ J ]. Journal of Advertising Research ,2000, (35) : 35 -42.
8Geissler G, Zinkhan G and Watson RT. Web home page complexity and communication effectiveness [ J ]. Journal of the Association for Information Systems,2001, (2) : 1 - 46.
9Surendra N. Singh1 ,Nikunj Dalal2 andNancy Spears3. Understanding Web home page perception[ J]. European Journal of Information Systems ,2005, (14) : 288 - 302.
10Kaplans. Aesthetics, affect, and cognition: environmental preference from an evolutionary perspective[ J]. Environment and Behavior, 1987, (19) :3 - 32.