瑞德设计:“微笑理论”实践者

Ruide Design:Smiling Curve Practitioner

大概很难有人会想到，十五年以前，如今享誉中国的方太厨具的第一款产品一罩电分离的A型油烟机竟然是当时浙江大学工业设计系两名本科毕业生的毕业设计作品。后来，这两名设计专业毕业生后来成立了设计服务机构，十几年来，不断设计出更适合中国消费者使用习惯的厨具，推动方太的产品创新，

Ruide's design concepts are based on customers' insights and make innovations according to customers' benefits. Designers in Ruide will recieve trainings of Consumption Behaviour and Consumption Psychology. Designers will participate in the whole designing process by using customers' design resources and make analysis on clients, consumption insights and design enlightenments. Finally the most suitable solution will be found through brain storming and meanwhile how customers feel when they consume and use the products will be taken into consideration. Before a product is designed, researches will be conducted first. It is not exaggerating to say that they changed Chinese people's cooking conditions.