摘要
认知与行为偏差普遍存在于整个投资决策中,对投资决策产生重要影响,而且在中小投资者的投资活动中表现尤为显著,对个体投资者的财富、社会经济发展和市场稳定等造成了侵害。本文将从认知心理学角度,构架了投资者行为决策模型、投资者决策信息加工模型与投资者认知与行为偏差作用机制模型,借鉴认知心理学前沿研究成果与理论从投资者自身认知心理角度研究投资者偏差存在的根源,深入探讨投资者认知与行为偏差产生的内在机理与作用机制,并针对性地提出相关政策建议与解决途径。
Cognitive and behavioral bias exsit in the entire investment decision,and have a significant impact on investment decision,which are particularly significant for individual investors in small and medium investors in the investment activities,and lead much hazard to individual investors wealth,socio-economic development and market stability.From the view of cognitive psychology,this paper will build the decision-making model of investor behavior,decision-making information processing model and investors＇ cognition and behavior deviation mechanism model,research the root of bias from the investor＇s own perspective,probe into the mechanism of the investors＇ cognition and behavior deviation in-depth,and put forward recommendations and solutions of specific policies.
出处
《系统科学学报》
CSSCI
北大核心
2011年第2期42-46,共5页
Chinese Journal of Systems Science
基金
教育部规划基金(10YJA790183)
科技部专项课题(国科发财[2009]647号)
江苏省社会科学基金(09EYB010)
南京工业大学培育基金(NJUT_WKJJ_10_003)
关键词
认知心理学
投资者
认知偏差
行为决策
机理
Cognitive Psychology
Investors
Cognitive bias
Acts decision-making
Mechanism
