摘要
顾客价值作为一种社会活动,它的多样性和主观动态特征导致了企业管理者在识别和选择顾客价值过程中遇到了很大的困难,这个困难促使本文从社会理论和系统科学的视域来重新考察了顾客价值这个概念的社会特征。
Customer value as a kind of social activity,its dynamicity,subjectivity and diversity bring a great challenge for managers in identifying and choosing the compatible customer values.The traditional positivism method in management science which comply goal-seeking logic can hardly solute such complex problem situations.These difficulties prompted us to consider social theory and system science to rethink the problem.In this paper,the author uses two social paradigms,the functionalism and interpretivism to understand the customer value,and employ the soft system methodology to construct solution to identify and choose the customer value.
出处
《系统科学学报》
CSSCI
北大核心
2011年第2期90-95,共6页
Chinese Journal of Systems Science
基金
广东省哲学社会科学"十一五"规划项目"复杂系统管理思想与方法论研究"(08C-05)
关键词
顾客价值
软系统方法论
诠释主义
功能主义
Customer value
Functionalist paradigm
Interpretive paradigm
Soft system methodology