大学生新媒体使用习惯和满意度研究以广州大学城十所大学为研究对象

A Study on the New-media Use Habit and Satisfaction of College＇s Students Take Ten Universities in Guangzhou High Education Mega Center as Examples

新媒体以数字化、多媒体、及时性、互动性显示出了强大的生命力。本研究旨在探讨大学生对新媒体使用的习惯和满意度。本研究以广州10所大学的大学生为样本，采取分成抽样的方法，主要以年级、性别和专业进行分层抽样。我们共发放900份问卷，回收867份问卷。本次调查的新媒体主要以网络和手机为主，研究所涉及的核心问题是：大学生最常接触哪些新媒体？他们经常使用这些新媒体的主要用途是什么？他们对新媒体使用的频率如何？他们对新媒体广告的满意度如何？

With the characteristic of digital, multimedia, interactive and instant, new-media has full of strong strength. The aim of this study is to probe into new-media use habit and satisfaction of college＇s students. We choose college＇s students of ten universities in Guangzhou High Education Mega Center as example. The method of this study is quantitative research and we use group sampling with grade, gender and major to choose right sample. We provide totally 900 samples to college＇s students of these ten universities, and we receive successfully 867 samples. The core problems of this investigation are as follows： 1） which new-media do college＇s students often use？ 2） Why do college＇s students often use these new-media？ 3） What is the frequency of new-media use by college＇s students？ 4）Do college＇s students satisfy new-media advertising？