数据挖掘对电信营销的支撑

Data Mining on the Telecommunications Marketing Support

电信行业是国内比较领先的几个拥有大量电子化数据的行业之一,而且目前的电信市场竞争激烈也迫使电信运营商选择更深层次的数据仓库和数据挖掘的技术,提高企业的分析能力和市场的预判能力,通过更加科学的决策活动,提高企业的市场竞争力.

Comparison of the domestic telecommunications industry is leading several electronic data with large sectors of the tele- communications market and the current intense competition has forced carriers choose a deeper level of data warehouse and data mining technology, and improving the analytical capacity and the market the ability to judge through more scientific decision-mak- ing, increase their market competitiveness.