摘要
本文以Kress&Van Leeuwen的多模态话语分析方法,以韩礼德的功能语法理论为基础的社会符号学为理论支撑,分析广州亚运会宣传海报的多模态语篇再现、互动、构成三大意义的建构和体现。
With Kress & Van Leeuwen's Multimodal Discourse Analysis as the method, Hilladay's Metafunction as the theoretical support, the article analyzed the multimodal discourse of the poster of Guangzhou Asian Games from the aspects of representational meaning, interpersonal meaning and compositional meaning.
出处
《科教导刊》
2011年第13期239-240,共2页
The Guide Of Science & Education
关键词
多模态
再现意义
互动意义
构成意义
multimodal
representational meaning
interpersonal meaning
compositional meaning