消费主义下的设计师职责探析

Study on Designers' Responsibility Based Consumerism

以消费主义思潮为背景,阐述了消费主义与设计之间的关联属性,总结出消费主义下的典型设计现象:审美价值取向扭曲与沦丧、短视设计与设计失范以及消费欲望嬗变为Logo膜拜,并对这3种现象存在的原因及现状进行了深入地剖析。在此基础上,进一步探讨了设计师应承担的职责和使命,以期为如何应对消费主义而制定具体的设计措施提供可借鉴的思路。

Under the background of consumerism tide,it expounded the relationship between consumerism and design.It summarized the typical design phenomenon：the aesthetic orientation is distorted,lacking foresight action of design and why the consumers are bent on brand.On these foundations,there are some suggestions in responsibility and mission should be undertaken by designers are discussed,which can provide referential ideas for formulating concrete design measure to cope with consumerism.