休闲农业体验价值评估研究

Research on the Valuable Evaluation of Leisure Agricultural Experience

[目的]评估休闲农业体验价值。[方法]从感觉体验、情感体验、思维体验、行为体验和关联体验5个方面为休闲农业体验价值评估设计一级指标,对这5个一级指标进行进一步细化,得出20个细分指标,为细分指标设置更为具体的评分点,采用德尔菲法确定各一级因素和二级因素的标度,建立判别矩阵,利用Matlab软件计算各级评估因素权重,在根据客观实际进行模糊判别,从而得到评估结果。[结果]休闲农业体验价值评估总分为83.12。[结论]休闲农业体验价值评估等级为较好。

[Objective] The value of leisure agricultural experience was evaluated.[Method] 5 aspects of experiences： the sensory experience,the emotional experience,the thinking experience,the behavioral experience and the associated experience,was designed as the first level of indicator in value assessment of leisure agricultural experience and 20 sub-indicators were divided from the five first-level of indicators.The score point of those sub-indicators was in detail and the discrimination matrix was set up based on the determination of the standard of the first-level of indicator and sub-indicator with the Delphi method,the weight of the evaluation factors at all levels was calculated with the Matlab software and the evaluation result was produced in accordance with the objective reality fuzzy discrimination.[Results] Total assessment value of the leisure agricultural experience was 83.12.[Conclusion] The assessment indicated that the leisure agriculture experience level was better.