旅行社顾客忠诚度研究

旅行社经营的是一种无形的旅游服务产品，顾客忠诚度直接影响其再次购买，进而影响到旅行社的效益。本文将在分析旅行社顾客忠诚度内涵的基础上，探究旅行社顾客忠诚度方面存在的问题，并提出提高旅行社顾客忠诚度的策略：

The products of Travel agency are intangible, the customer loyalty has direct impact on buy - again and affect the travel benefits. This article analyzes the content of travel customer loyalty, explores the problems in customer loyalty and propoges strategy to improve customer loyalty of travel agency.