农户参与蔬菜追溯体系行为、认知和利益变化分析——基于对寿光市可追溯蔬菜种植户的实地调研

Farmer's behavior,awareness and benefit changes in participation of vegetable traceability systems:Based on the field survey of the traceable vegetable growers in Shouguang City

为分析农户参与食品质量安全追溯体系的行为、认知和利益变化,以山东省寿光市为例,实地调研了当地蔬菜种植户的蔬菜追溯体系参与,并对农户参与蔬菜追溯体系行为、认知和利益变化进行了实证分析,结果表明:寿光市可追溯蔬菜种植户平均受教育程度较低,实际参与蔬菜追溯体系的时间较短,已建立农田生产档案的比例较低,对蔬菜追溯体系的认知度不高。可追溯蔬菜种植户面临的产业化组织带动、政府补贴和技术扶持等方面的外部环境条件均处于明显的劣势地位,可追溯蔬菜种植户参与蔬菜追溯体系的热情较低,满意度不高。寿光市被调查农户参与追溯体系主要依靠政府动员和推动,由市场利益驱动参与的比例较低。针对调研当中发现的问题提出了相应的政策建议。

Based on the field survey of the traceable vegetable growers in Shouguang city,farmers＇ behavior,awareness,and benefit changes were analyzed in this paper.The conclusion was listed as follows：the average education level of investigated farmers was not high,it was in a short time for farmers to engage in vegetable traceability systems;only few farmers kept production record;and farmers＇ awareness about vegetable traceability systems was low.The external environmental conditions that farmers faced such as driving function of industrialized organization,government subsidies and technical support were at a distinct disadvantage.The enthusiasm of farmers to participate in vegetable traceability systems was weakened,and farmers＇ satisfaction was not high;the investigated farmers were mainly pushed by the government to participate in vegetable traceability systems,and only few were driven by market benefit.At last,the corresponding policy suggestions were proposed.