走进美洲

Into America

美洲市场历来是中国工程机械制造商实施国际战略的重要战场。中国工程机械巨头纷纷抢滩美洲市场.从产品出口实现零的突破到频频大批次出口,再到在当地组建研发中心或制造基地.每一步都走得铿锵有力。在刚刚闭幕的CONEXPO-CON/AGG-IFPE2011上,据不完全统计.中国工程机械行业整机及零配件企业共有百余家参展.展出产品和展位面积仅次于东道主美国,显示了中国民族品牌走进美洲、走向世界的信心。本文从美洲典型市场出发,通过经济和行业形势分析.共享美洲商机。

American market has always been an important battleground of implement the international strategy for construction machinery manufacturers in China.Chinese construction machinery giants have vied for the American market from exports to achieve a breakthrough to the frequently large batch export,and to set up RD center or local manufactu ring base,every step of the walk is resonate powerfully. This article through analyses the situation of economic and industry in the American, from the typical market such as Brazil to share business opportunities with readers.