媒体类网络公司的公益营销策略

Cause-Related Marketing Strategies of Media-Networks Company

媒体类网络公司的公益营销可以提高媒体类网络公司的知名度、美誉度和定位度。开展公益营销要达到最佳效果,必须注意采取科学合理的对策。即:利用自身优势,选择合适的公益活动形式,选择良好的合作伙伴,要有新颖的策划和创意,加强传播宣传策略,增强交互性和参与性,建立健全有效的监管机制。

Cause-related marketing of media-networks company could improve its popularity,reputation and positioning.In order to get the best effect by developing cause-related marketing,scientific and reasonable countermeasures must be taken,namely,using one＇s own advantages,choosing suitable public benefit activity,choosing good cooperative partner,having novel and creative plans,strengthening the strategies of propaganda and publicity,enhancing the interaction and participation,and establishing an effective regulatory mechanism.