民办独立学院教育品牌化之我见

My Opinion on Education Branding of Private Independent Colleges

本文运用比较分析法,提出了民办独立学院教育品牌化问题,认为当前是实施品牌化的大好时机。文章构建了"生命周期理论"分析框架和高职教育品牌化比较模式,得出了民办独立学院教育品牌化的时机选择和可供选择的三种路径模式的结论。

The article applys the method of comparative analysis to raise the educational branding problem of private independent colleges.And the author thinks it is the big moment for implementing branding at now.The article constructs the analysis frame of the life cycle theory and the diff mode of the higher vocational education branding.Through these analyses,the author comes to a conclusion about the time choice of education branding in the private independent colleges and three choices of routing mode.