摘要
工业旅游是近年来我国出现的一种新型的旅游形式。本文剖析了江西工业旅游发展的现状,针对江西工业旅游发展存在的问题,提出了加强企业与政府、旅行社之间的合作,选择合适的工业旅游目的地,强势推介江西工业旅游整体形象,完善产品结构,丰富产品内涵等发展江西工业旅游的对策和建议,以期有利于江西工业旅游健康有序发展。
Industrial tourism is a new tourist form emerging in China in recent years.This essay analyzes the current situation of industrial tourism development in Jiangxi.Aimed at the problems of Jiangxi industrial tourism,the paper comes up with a series of countermeasures and suggestions,including strengthening the cooperation between the enterprises and the governments and the travel agencies,choosing appropriate destinations of industrial tourism,mighty recommend whole image of Jiangxi industrial tourism,completing products structure,and enriching product contents,and so on,in the hope of contributing to healthy and orderly development of Jiangxi industrial tourism.
出处
《企业经济》
CSSCI
北大核心
2011年第5期151-153,共3页
Enterprise Economy
关键词
江西工业旅游
产品结构
战略品牌
Jiangxi industrial tourism
products structure
strategy brand