影响国债销售因素及其负面效应探析——以江西抚州市为例

金融理财产品的大量推出以及国债销售主体的商业银行利益取向的变化,直接影响国债在金融投资市场的占有份额,国债投资追逐者逐渐减少,国债销售情况逐渐由热趋冷。为扩大国债发行的市场规模和占有率,本文拟从金融理财产品不断丰富以及国债销售利益分配机制不匹配等具体情况的对比入手,分析国债销售受到冷落的原因,针对性地提出意见或建议。

With the launch of a large variety of financial products and changes in commercial bank＇s profit orientation as main treasury bond sellers,the market share of treasury bond in financial market has been negatively affected,and treasury bond investors gradually diminish and treasure sale has changed from hot to cold.This article is aimed at analyzing the facts that cause the sales reduction of treasury bonds,and providing constructive advices in the hope of enlarging the treasury bond scale and market share.The analysis will begin with particular cases such as the continually diversified financial products and the mismatched profit distribution system of treasury bond.