传统节日体育再现“文化记忆”活态存在及其价值走向——以欧洲文化记忆理论为视角

On the Reappearing of Folk Sports in Traditional Festivals and Its Value Orientation from the Perspective of Cultural Memory in Europe

为了探讨传统节日体育的文化意蕴及后奥运时期的社会价值取向,研究以欧洲"文化记忆"理论为基础,采用文献法、逻辑分析法等研究方法,对传统节日中的体育活动进行文化学和社会学分析。认为传统节日中的体育活动是"文化记忆"的活态存在;作为民族"文化记忆"的活态存在,传统节日体育具有草根、民俗和乡土的文化特性,特殊的文化特性决定了其廉价性、平民性的价值特征;传统节日体育的价值走向与我国体育发展取向趋同,必将成为我国由体育大国向体育强国转型的政治需要、经济需要和文化需要。

In order to explore the culture meaning of traditional festivals sport and the social value of post-Olympic Games.Based on the cultural memory theory in Europe,by means of documentation and logical analysis,this paper analyzed sports in traditional festivals by culturology and sociology.Sports in traditional festivals are the dynamic process of cultural memory with grass-roots characteristic,folk-custom characteristic and local characteristic,these special characteristics determined the sport with inexpensive and populace.The value-orientated of traditional festival sport is the same with the trend of sport development in China.They will be the political,economic and cultural needs for China to enter into a world sports power from a nation of the gold medal top-ranking bloc.