改进的无标度网络模型在电子商务网络环境中的应用研究

Application Study of Improved Scale-free Networks Model in E-commerce Network Environment

从网络计量学的角度,分析电子商务网络环境中无标度网络特征量。基于无标度网络理论构建一种具有重构机制的加速演化无标度网络模型。该模型根据电子商务网络环境的实际情况,充分考虑随机加点、加边,随机去点、去边的特点,并通过重构机制增强网络的鲁棒性,可为构建安全、可靠、高效的电子商务网络环境提供新的理论指导和方法。

From the perspective of webometrics, the authors analyze characteristics of scale-free in e-commerce network environment, and propose a scale-free network model which have the characteristics of reconstruction mechanism and accelerated evolution. The mod- el make a full consideration of randomly add node and edge, randomly delete node and edge according to practical situation of e-com- merce network environment, reconstruction mechanism is also introduced to enhance robustness of network. The paper proposes new theoretical guidance and methods for construct e-commerce network environment with safety, reliable and efficiency.