中美国际旅游圈划分及比较

Partition and Comparison of International Travel Circles in China and U.S.

以中国和美国为研究对象,通过选取入境旅游市场占有率、旅游偏好、国际出游比例和旅游吨位指数4个指标来定量划分和对比中国与美国的国际旅游关系圈层。研究发现,美国的入境旅游业由少数客源市场垄断,而各客源市场在中国入境旅游市场所占比例均较低。对两国有强偏好的市场多为其邻国或近国,对美国有弱偏好的国家明显少于中国;两极与其国际旅游圈的关系可分为对称和不对称两种形式。另外,通过对比两极国际旅游圈,美国旅游业显示了其成熟、稳重和强大的实力,其市场的帕累托分布和长尾效应都是中国旅游业发展的未来指示;在中美国际旅游全球大市场的比较中,各国在中国的入境市场占有率普遍较高,而对美国的旅游偏好相对较强,即相对于美国而言,各国对中国旅游影响要大得多;从旅游吨位指数角度看,美国的吨位指数近乎我国的3倍,显示了其强劲的旅游实力。

taking China and U.S as objects,this paper quantitatively analyzes the partition and comparison of international circles through 4 indicators,market shares,travel preference,proportion of international outbound trips and travel tonnage index.Finally,it is found that：American inbound tourism is controlled by some number of markets,while China is the opposite turn with low share of almost all markets.Markets with strong preference toward the two countries are always the border countries or nearby ones.Actually,there fewer markets with low preference to US than to China.There exists a fair and unfair relation between these two countries and their international circles.Besides,from the study we can also tell that US tourism industry is more mature and stable with strong power.Pareto effect and long tail effect prove US ability and the future tendency of China tourism industry.From the comparison of same markets of the two countries,data show that their market shares are higher in China than US but their travel preferences are the contrary.And last but not least,U.S.has more tourism strong back according to travel tonnage index.